Clarity Research is ready to help with any of your consumer research needs, be them quantitative, qualitative, or a mix of the two. We pride ourselves on maintaining the highest level of integrity when it comes to methodology and sampling theory.
Consumer evaluations for durable goods - motorcycles, all-terrain vehicles, personal watercraft, utility vehicles, automobiles, lawn and garden tractors and household appliances. Studies focus on various aspects of product research including concept evaluation, consumer design preferences, strengths, weaknesses, image, pricing and volume assessment.
Dynamic Product Clinics
Sometimes referred to as "drive studies". We generally conduct projects of this type on closed courses such as stadium parking lots or race tracks. We also have extensive experience conducting these projects on public roads as well. Drive studies get at vehicles characteristics that simply cannot be measured in a static setting.
Auto shows, motorcycle shows, ATV and side-by-side UTV shows, races and trade shows across the country.
Online Ad-Hoc Surveys
Research design, programming and hosting. We can smoothly integrate conjoint designs of any type, as well as MaxDiff exercises, display concepts and more.
We'll create and host an online customer panel to allow you to quickly and inexpensively conduct brief surveys with your client base.
There are many good focus group moderators in the business, but it isn't always so easy to find a moderator who truly understands the your industry. Our moderators are enthusiasts who "talk the talk" when it comes to getting the most from a group of sportbike or supercar owners. It's what we do.
We have seen a resurgence of mail surveys in recent years as they continue to be an important method of data collection in our industry. We can quickly and efficiently handle 100,000+ mailouts just as easily as mailouts of a few hundred.