RESEARCH
Clarity Research offers a wide range of research services. Specializing in product design and development research, we are dedicated to delivering actionable insights that ultimately lead to better products for consumers and increased revenue for our clients.
METHODOLOGY
Clarity Research conducts studies large and small utilizing many methods.
Quantitative
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Product Clinics
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Online Surveys
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Event Surveys
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Mail Surveys
Qualitative
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Focus Groups
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Traditional
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Online
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IDI & Triad
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Ethnography
ANALYSIS
Clarity Research provides a vast array of traditional and complex analytical capabilities. All of which are handled IN-HOUSE by senior level staff.
THE LINK BETWEEN CONSUMER AND MANUFACTURER
QUANTITATIVE & QUALITATIVE CONSUMER-BASED PRODUCT RESEARCH
Clarity Research is a full service marketing research company specializing in survey research studies with consumers. We strive to deliver high value, actionable insights to our clients.
Clarity is prepared to handle complex study designs, difficult sampling schemes, and advance analyses. In addition to traditional methodologies like internet, mail and phone surveys, we are experts in face-to-face research. Product clinics, drive clinics, classroom-style studies, intercept studies, auto shows, conventions and more.
With data collection gone digital, we almost exclusively use hand-held, touch-screen computers for data collection in our face-to-face studies. This allows us the ability to integrate graphics, audio and video into our questionnaire designs and deliver live and/or quick turnaround results.
All of our clients receive comprehensive consultation and service from initial study design through reporting and analysis.
If you are a full service research company seeking assistance with a particular aspect of a study such as CASI or a conjoint component, we are happy and equipped to assist. Our role may be completely in the background or we may play an up-front role, consulting directly with our with your clients.